Let there be Sims!

This is one in a series of HD spots done for the much anticipated release of the Sims3. We had to finish this one in time to get it on air for the season final of One Tree Hill. This clip is only the stereo version, though it's a perfect fold-down of the 5.1 mix, which was pretty fun to make. Lots going on.

Our producer at W+K was Fran O'Connor, creatives were Jed Alger, Aaron Allen, Matt Carey and our favorite philanthropist, Ben Carter (just ask any Grundelbruiser about the Ben and Susan Carter Foundation). We can't forget our pal Charlie Keating, who did the sound design.

Look close for the see-through underwear...